Cookie Encore Girls...join us on stage for an ENCORE PERFORMANCE to surpass your cookie program goals and celebrate success! The following are great tools to add to your Cookie Program marketing plan in the coming weeks.

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Join the "I Called Back" Program Purchasers are eager to get their favorite cookies while they are available and almost always purchase when asked more than once! All girls who sell an additional 40 boxes of cookies during the reorder/booth sale phase of the cookie program will receive the new "I Called Back" Patch. Contact customers who have already purchased cookies and encourage them to reorder additional boxes while they last! Sample Script & Cookie Box Bundle Ideas (increase sales with these unique marketing idea!)

E-mail Family and Friends
E-mail your family and friends to remind them that "It's Girl Scout Cookie Time" and that cookies are offered now for only a limited time. Remind your family and friends that they can also purchase cookies as a gift for someone or purchase cookies for your Gift of Caring Project, such as Operation Gratitude.

Below are e-mail templates you can customize and send to family and friends.

• Customizable E-mail for New Customer
• Customizable E-mail for Repeat Customer
• Customizable E-mail Promoting Operation Gratitude
   
  Directions
  When viewing the electronic invitation in an Internet Browser (i.e. Internet Explorer, Firefox, etc.), go to File (top left corner of browser), select Send, then select Page by E-mail. The page will become an e-mail. Be sure to delete the “FW” in the subject line and any text and formatting (such as an e-mail signature) that appears in your e-mail text box. The generic message can be modified.
   
• Text from above e-mails to paste into your own e-mail

Be a Goal-Getter!
Have a spectacular cookie selling season! Out of room on your order card? Download a Goal-Getter Cookie Order Form Card to take additional orders during the reorder phase of the cookie program.

• Goal-Getter Card
  (Document is 11x27 inches. Reduce file size or attached sheets together.)
• Increase Sales with These Unique Marketing Strategies

Host a Cookie Party
You can help launch the latest "in-home" party trend by hosting a Girl Scout Cookie Party for family or friends! The Cookie Party provides a unique opportunity for girls and their families to enjoy an easy and fun way to sell more cookies. A one-hour cookie party will get your customers tasting, purchasing and helping you reach your cookie program goals!

Host a party for family, friends, your sports team, a nonprofit or club you are involved with, or people from your school or church. Whether it’s large or small, your Cookie Party will be fun for everyone and will boost your cookie sales!

• Cookie Party Tool Kit

Host a Milk & Cookies Break for a Business
Approach small businesses, large corporations and nonprofit organizations to sponsor a MILK & COOKIES Break as:

• Milk & Cookies Break Promotional Brochure
  (print the two-sided brochure, fold it, fill in your contact
  information the back, and distribute to local businesses)
• Milk & Cookies Break Promotional Flier
  (send as an attachment in an e-mail)

Cookie University Online Extension
Over 200 Girl Scouts prepared for the Annual Girl Scout Cookie Program at Cookie University during the 2008 Girl Scout Kaleidoscope in January. Geared toward Entrepreneurial Junior, Cadette & Senior Girl Scouts, the new program offered a series of short, fun & interactive sessions on a variety of cookie program-related topics.

If you missed this year’s event, take advantage of the “Cookie University Online Extension” on the GSMWVC Web site (under Cookie Program Resources), www.gsmwvc.org, and download some of the great materials that will help girls “make it a hit” this cookie season.